QUESTION 1 - INTERNAL BIAS
HOW DO THEY MAKE MONEY?
It is impossible for someone to understand something when their livelihood depends on them not understanding it.
How do they make money?
“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”
—Upton Sinclair
How a person or any organization brings money in automatically defines its Internal Biases.
News Media Example:
Would a news media organization tell the unbiased whole truth about one of its largest advertisers (revenue generators)?
Would there be any impulse to present their “best customer” in a positive light, to report one fact over another or not report at all?
Would a news anchor or journalist risk their income to report a fact that would harm the source their income?
The impulse to protect our livelihoods is older than civilization and completely natural.
Why the 4Q?
The 4Q identifies personal bias, promotes objectivity, develops comparisons and accounts for costs.
The 4Q can be applied to any situation to help clarify depth of knowledge on a subject or issue, to examine motivations and to pinpoint double standards.